Sales Angel Coaching

Comprehensive Sales Mentoring for Scale-Up Success: Transforming Strategies and Leadership for Rapid Growth

  • What is a Sales Angel?

    A Sales Angel is an experienced sales leader who mentors and supports startups and SMEs in scaling their sales efforts. Acting as a hands-on advisor, they help businesses grow by refining their sales strategy and executing it with precision. With a strong background in sales management, Sales Angels bring their expertise to guide companies through challenges, develop their market presence, and help them build a solid sales foundation for sustainable growth.

  • How Sales Angels Support Business Growth

    Sales Angels work closely with founders to implement sales strategies that foster sustainable business expansion. They assist in key areas like customer acquisition, sales pipeline development, and setting up sales management routines. By coaching teams, optimizing sales processes, and adapting the company’s value proposition, Sales Angels ensure businesses are equipped to thrive in competitive markets, both locally and internationally. Their role is not only strategic but operational, stepping in to support real-time sales execution.

  • Empowering Founders to Scale Up Sales

    Sales Angels empower entrepreneurs by transferring knowledge and practical sales skills, ensuring that founders and their teams can independently manage and scale their sales efforts. They offer guidance in recruiting sales talent, setting sales targets, and using technology to streamline the sales process. Ultimately, Sales Angels help businesses move beyond early-stage hurdles, equipping founders to lead their companies toward larger, more ambitious goals with confidence.

Unlock your potential with our sales mentoring program, designed to rapidly enhance your sales leadership skills. Get up to 100 hours of coaching with an experienced sales mentor to support you as you transform your sales strategy and operations to achieve your business ambitions.

1. Understanding the Market

The foundation of any successful sales strategy is a thorough understanding of the market landscape. This pillar focuses on analyzing industry-specific use cases across regions like the USA and Europe to identify key opportunities and unmet needs. Companies must assess how emerging capabilities will impact the market and shape demand. By narrowing down to the most promising market verticals companies can ensure they focus their resources and efforts where they will have the most impact, paving the way for targeted growth.

2. Adapting the Value Proposition

A tailored value proposition is essential for differentiating a product in competitive markets. In this pillar, companies will adapt their pricing and product range positioning to present themselves as a credible alternative to established players. As new capabilities are developed, the value proposition must evolve to highlight these advancements. Additionally, the value proposition must be refined for each new industry focus, supported by flexible business models such as subscriptions, which cater to different customer needs and preferences.

3. Educating the Market

To drive growth, companies must actively educate their markets about their offerings and why they stand out. This pillar emphasizes outbound marketing and social selling efforts from headquarters, targeting regions like the USA and Asia. Distributor-led marketing pushes, including campaigns, events, and demo days, help boost visibility and create demand. Competitive messaging, especially around why Flybotix alternatives are superior, is critical to gaining market traction. By educating potential customers and partners, startups can build brand recognition and trust in both domestic and international markets.

4. Building the Sales Pipeline

A robust sales pipeline is crucial for long-term success. This pillar focuses on setting up and optimizing sales automation tools, such as Odoo, to track performance and yield meaningful sales KPIs. The program helps companies clean up and categorize their pipeline to better manage opportunities, while also integrating distribution partners throughout the sales cycle. This structured approach ensures that all prospects are properly nurtured, and that opportunities are followed through, driving consistent revenue growth.

5. Building the Sales Organization

Expanding the sales team is key to scaling up. This pillar guides companies through recruiting and onboarding salespeople, particularly in key markets like the US, Asia, and Europe. Salespeople are trained to achieve full autonomy, ensuring they can effectively drive direct and channel sales efforts. By completing a worldwide sales coverage plan, startups will be ready to penetrate global markets with a fully operational and competent sales force. The goal is to build a team that can operate at full capacity, maximizing opportunities across regions.

6. Implementing Management Routines

Consistent and structured management is crucial for scaling a sales organization. This pillar focuses on setting up management by objectives (MBO) and OTE (On-Target Earnings) meetings for all sales staff, ensuring alignment and accountability. Weekly, monthly, and bi-annual meetings are implemented alongside appropriate tools to track performance and progress. Additionally, a comprehensive HR growth plan is established to support the development of sales teams and ensure sustainable organizational growth. With these routines in place, companies can maintain momentum and stay on track toward their scaling objectives.

Trusted by 350+ Founders and Leaders

  • Patrick Thévoz, Co-founder and CEO, Flyability

    "The program was instrumental to kick-start our sales operations and helped us grow from a few naive engineers to a sales engine able to deliver >10M CHF in yearly sales."

  • Steve Tanner, CTO and co-founder, Ecorobotix

    "The program has had a multiplier effect - we continue to collaborate with our Sales Angel even after the end of the program "

  • Evelina & Pierre-Mikael, Co-founders, Pryv

    “We highly benefited from the Sales Angel Program. Our Sales Angel provided us essential sales knowledge and how to use in practice various sales tactics which we still use on a daily basis”

  • Margaux Peltier, General Manager, Enerdrape

    In the midst of commercial development, the Sales Academy came at the right time! I learned a lot during this course: what we did wrong, what we can improve and consolidate. I also enjoyed the exchange of experience shared with the other members of the group. The full range of tools to be ready to embrace our growth calmly. The course is offered in a hybrid format which also gives more flexibility, the in-person format seems essential to me but the possibility of attending online gives the opportunity for founders from different locations to participate together in the course which is very convenient.”

Practical information

  • Hours of coaching: up to 100

  • Duration: 12-24 months

  • Place: Hybrid (lausanne)

  • Price: Xx.- per hour (subvention)

  • Admission: by application (here)

Target groups

  • Entrepreneur, Co-founders

  • Directors, managers

  • Sales & developement people

  • For B2B industries (technology, health, innovation, industry, services, energy …)

Frequent situations

  • Scaling Up: Struggling to grow sales operations to match rapid business growth.

  • Entering New Markets: Uncertain about the best Go-to-Market models and tactics.

  • Low Sales Performance: Facing declining sales and needing to rejuvenate efforts.

  • Team Management: Challenges in recruiting, training, and managing a sales team

Supported by the Office for Economic Affairs and Innovation

Scaling Up Sales is a program supported by The Office for Economic Affairs and Innovation (SPEI) in partnership with Innovaud and the Foundation for Technological Innovation (FIT). This program supports SMEs & technology start-ups in the growth phase in the canton of Vaud Switzerland by developing the business management skills of entrepreneurs.

Apply for the coaching program

We look forward to receiving your application ! For any questions, please reach out to our admission manager by email or book a call.

  • The program is in its third phase, but you can apply anytime.

    • Innovative company in commercialization or pre-commercialization phase with a product or service validated by the market (MVP3 or MVP4)

    • Minimum of 5 employees

    • High growth potential

    • Ideally two participants per company to facilitate learning implementation

    • Ability to contribute economically to the program

    • Less than 10 years in business

    • Be a company domiciled in the canton of Vaud

    • Business leaders and their associates:

      • CEOs of start-ups, scale-ups or SMEs

      • Co-founders (CSO, COO)

      • Head of sales, Head of business development (if the CEO is also trained)

    1. Submit your application by filling out the form

    2. The committee selects the shortlisted companies

    3. Interviews and matching with a Sales Angel

    4. Establishment of a roadmap for the Sales Angel mission

    5. Registration for the Sales Management Academy training program

    6. Start of the Sales Angel program

    7. Coordination and checkpoints on the progress of the program

    8. End of the program and impact analysis

  • The program aims at CEOs of Startups and Scale-ups but Co-founders and Heads of Sales or Sales people are welcome to join their CEO in the program

    1. Is there any sponsorship available? - Yes, for companies based in Switzerland, Canton of Vaud.

    2. We don’t qualify for sponsorship, so can we still participate in the program? Yes.

    3. What is the cost of the coaching? Sales Angels bill per hour every month. You are entirely in control of the time spent by the Sales Angel.