From Solo Sales to Scalable Growth
Refine your value proposition, streamline your sales with smart tools, and gain the confidence to grow beyond founder-led selling
The Sales Growth for Independent Founders program is a 4-hour in-person workshop designed for solopreneurs and independent founders who are already selling but want to scale more effectively. Through hands-on exercises and peer exchange, you’ll learn to refine your value proposition, expand into new markets, leverage sales automation tools, manage your pipeline with confidence, and negotiate deals like a pro.
This program gives you the structure, efficiency, and confidence to move beyond founder-led sales and build the foundation for sustainable growth.
Track 2: Sales Growth for Independent Founders
About the course
Who This Program Is For
This program is designed for:
Independent founders / solopreneurs already selling their solution
Entrepreneurs looking to grow with limited resources
Technical or product-focused founders struggling to manage the sales side alone
Founders preparing to enter new markets or build distribution/partner channels
What You Will Learn
In this intensive half-day in-person program (4h content + networking), you’ll learn to:
Adapt your go-to-market strategy to grow beyond founder-led sales
Use sales automation tools to increase efficiency without losing personal touch
Manage your pipeline effectively and forecast confidently, even when you’re the only salesperson
Negotiate and close deals with professionalism and confidence
Build a supportive peer network of other independent founders
Detailed Curriculum
Hour 1: Adapting Your Value Proposition & Entering New Markets
Refine and reposition your existing offer
Practical frameworks to test and validate new customer segments
Position yourself against competitors with limited resources
Hour 2: Sales Automation & Efficient Prospecting Tools
Hands-on overview of affordable automation tools (email, CRM, scheduling)
How to automate lead gen, outreach, and follow-ups
Balancing automation with personalization to keep it human
Hour 3: Effective Pipeline Management for Solo Entrepreneurs
Simple frameworks for pipeline hygiene & prioritization
Tools and methods to stay organized and on top of every lead
Forecasting techniques to stay in control of cash flow
Hour 4: Negotiation & Deal Management Essentials
Core principles for negotiating confidently as a founder
Handling objections and managing pricing discussions
Role-play practice: learn to close deals without discounting yourself
Networking & Peer Exchange
After the 4-hour session, join fellow independent founders for an informal networking event with drinks.
Share challenges, exchange strategies, and grow your support network.
About the Instructor
Benedict Stalder is the founder of Scaling Up Sales. He moved up the career ladder in sales in leading multinational companies and identified that one reason these companies became successful is how they implemented Sales Management processes. He identifed that these Sales Management processes are very rearly taught or understood in Startups or SME’s.
This gave him the drive to start the Sales Management Academy with the aim to educate founders and leaders in how to scale the commercial organisation and learn the key to sales success.
To summaries, Benedict has:
35+ years in sales, startups, and executive leadership
Board member, advisor, and founder coach
Creator of the Scaling Up Sales methodology
Experienced in helping tech companies expand in Europe, US, and Asia
What Participants Will Walk Away With
A sharper, market-ready value proposition
A simple, automated prospecting system
A clear, manageable sales pipeline
Stronger negotiation and deal-closing skills
New connections with like-minded independent founders
Format & Logistics
Format: 4 hours of live, in-person training + networking event
Location: Central entrepreneurial hubs (Zurich or Lausanne)
Language: English
Investment: CHF 800 (includes course, materials, drinks, and networking)
Next session: unlimitrust Campus, Lausanne, November 12th, 2025 - 13:00-18:00 + networking event
Ready to take your sales leadership to the next level?
Seats are limited to ensure interactivity and we look forward to receiving your application!
For any questions, please reach out to our admissions manager by email or book a call.
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Course occurrence: 2 Times / year
Duration: The course is structured as an afternoon workshop followed by an apéro & peer-exchange
Where: Unlimitrust Campus, Lausanne
Next session: November 12th, 2025 - 13:00-18:00 + networking event
Price: CHF 800.- per participant
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Entrepreneur, Co-founders
Directors, CEO, CCO, CSO, managers …
Sales & Business Development people
For B2B industries (technology, health, innovation, industry, services, energy …)
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Apply using the application form.
Your application is reviewed.
Optional call to ensure the program fits your needs.
You are admitted to the course.
You receive an invoice with the course fees.
Paying the course fee reserves your seat on the course.
You will receive a confirmation email with the course dates.
You receive detailed participation instructions one week before each course session.
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About half of the participants participated with one or more colleagues or their cofounders.
Each participant is required to fill out an application form.
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I won't be able to attend one of the days of my planned session.
Do I have to select another session?
- You can catch up any missed days up to one year later in another session.Will I receive a certificate of completion for this course?
- You will receive a certificate mentioning the session and days you attendedDoes this course earn me ECTS points?
- Our course is designed for working professionals and entrepreneurs who are no longer enrolled as full-time students and, therefore, do not qualify for ECTS credit allocation.